Nike's Brand Strategy: Purpose, Mission and Positioning by ThinkBastien | Brand strategy, Brand purpose, Brand book
Be your own Nike: Position your brand to succeed in a new market
Zain Kahn on Twitter: "3. Your guide: • Position yourself as the solution. • Demonstrate yourself as a credible solution. Example: This Nike ad positions their shoe right next to a winning
Nike's Brand Positioning: Just Do It, But Differently