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Adidas to end NHL jersey partnership after 2023-24 season | SportBusiness
ONSIDE on X: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's
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NHL AND ADIDAS UNVEIL NEW UNIFORMS FOR 2017-18 SEASON | NHLPA.com
Apparel, Clothing and Accessories Sports Sponsorship Landscape - Analysing Key Brands and Spenders, Venue Rights, Deals and Case Studies
NHL jersey patch, NBA virtual ads will clutter sports sponsorships in 2023
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Adidas takes over from Reebok as US ice hockey sponsor - BBC News
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Sponsorship deal with Adidas means changes coming to NHL jerseys, but nothing drastic yet - The Hockey News
Adidas hand over hockey kit – A News Blog by SA Sports Trader