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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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Jordan Paris Saint-Germain 2021 Concept Fourth Kit - Footy Headlines | Paris saint-germain, Paris saint, Saint germain
![Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter](https://pbs.twimg.com/media/DnESul7W0AA2gbY.jpg)
Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter
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Nouveau Maillot Officiel D'Entrainement Blanc Homme Nike Jordan PSG Paris Saint-Germain 2021-2022 - Cdiscount Sport
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Maillot PSG avec flocage officiel : domicile, extérieur, third et jordan | Boutique PSG : maillot PSG et collection Nike | Maillot de foot et training Ligue 1 | Boutique Foot :
![Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter Paris Saint-Germain on Twitter: "🆕👕👟 The #PSGxJordan collection is now available at the Parc des Princes Megastore and the Champs-Élysées store 🙌 🔴🔵#ICICESTPARIS https://t.co/ZX8ijf8GjI" / Twitter](https://pbs.twimg.com/media/DnEStkZXgAEjv3b.jpg)