World Cup marketing – DW – 06/12/2014
Tensions rise at the World Cup as Nike refuses to supply Iranian players with cleats
Nike sponsors its first esports player
Nike Unveils World Cup Jerseys for Qatar 2022 - Boardroom
2022 FIFA World Cup kit sponsors
Nike joins Esports by launching new campaign | SportsMint Media
Nike vs. Adidas... in FIFA 22! 👟 - YouTube
We started by playing Fifa. Now we've won £7m on esports
Drinks, Tech, Cars, and Fashion: Non-Endemic Sponsor Recap for Q3 2019 – ARCHIVE - The Esports Observer
Nike and Louis Vuitton Got Into Esports, Now Gaming Is Getting Bigger – Footwear News
Nike and Louis Vuitton Got Into Esports, Now Gaming Is Getting Bigger – Footwear News
Nike embraces esports with 'League of Legends' sponsorship deal | Engadget
FIFA 23: EA strikes deal with Nike & promises to expand license packages for EA Sports FC
Twitter, Fox Sports Team On World Cup-Related Content – NewFronts – Deadline
Esports - Wikipedia
Nike's Wild 'Footballverse' Digitally Unites Soccer Legends
A guide to: Apparel brands in esports - Esports Insider
FIFA Organization NEO Signs Nike, Outfitter to Merchandising, Jersey Deals – ARCHIVE - The Esports Observer
Qatar 2022 World Cup commercial guide: Every team, every sponsor, every venue and all the major TV deals - SportsPro
How successful were FIFA and its sponsors at protecting their brands during the World Cup? - LawInSport
T1 announces partnership with Nike - Inven Global
Nike's tournament spend exceeds $145m for Qatar 2022 - Sportcal
Four of top five brands associated with FIFA World Cup not official sponsors, claims report | The Sport Digest
Nike Expands Global Esports Presence With T1 Partnership – ARCHIVE - The Esports Observer
