Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Athlete activism or corporate woke-washing? Getting it right is a tough game | Stuff.co.nz
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/irishtimes/C6PKF4BKCFCFDHLONZQQ7HC3YE.jpg "Nike's Kaepernick ad is corporate “woke washing” – The Irish Times")
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice - The Fashion Law
Nike working hard to look 'woke' | Stuff.co.nz
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Woke Washing - Flux Trends
:quality(70)/s3.amazonaws.com/arc-authors/irishtimes/6a86ab88-8163-44f4-842d-a0ed561e7fb9.png "Nike's Kaepernick ad is corporate “woke washing” – The Irish Times")
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Woke Washing: How purpose driven marketing is being hijacked
Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
Woke-Wash or Integrity? Giving CEOs data to drive brand purpose & reputation | Polecat
Corporations should serve their customers, not woke politicians - Washington Times
Woke-Washing Can't Erase Corporate Anti-Black Racism
Woke-Washing” a Brand: Socially Progressive Marketing by Nike on Twitter and the User Response to it2
Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Nike working hard to look 'woke' | Stuff.co.nz
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
Woke washing: what happens when marketing communications don't match corporate practice
What is wokewashing, and how can brands avoid it?
